Jim Mathers's profile

Product Range Rebrand – Confectionery

Product Range Rebrand
Fosters-Foods – Confectionery


Packaging Card Design
Confectionery Bags

  

LabeL DESIGN
Confectionery Cans


Lifestyle photography
Confectionery


More About the Project

Challenge
Develop a captivating blend of rustic charm with contemporary flair. This transformation breathed new life into the dated brand, refreshing its image while preserving its time-honored essence.

Solution
The updated aesthetics and branding reflect a keen awareness of modern consumer tastes, yet they also embrace a timeless rustic quality that evokes a sense of authenticity and tradition.

Creative Process
We embraced a rustic aesthetic with a textured printing format for the confectionery range, adding a modern twist to the design. In phase two, bold, bright colors further enhanced the nostalgic elements of the retro confectionery range.

Results
By harnessing design and concept, we created a visual identity that is both approachable and nostalgic, ensuring their products remain a beloved staple while appealing to new generations.

Tools
Lightroom  |  Photoshop  |  Illustrator  |  InDesign  |  Acrobat
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Portfolio of work
If you enjoyed this piece of work, click here to download and view my Interactive Portfolio of Work?

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Thank YOU!

  
Product Range Rebrand – Confectionery
Published:

Owner

Product Range Rebrand – Confectionery

Published: